What will you learn, develop and have by the end?
The Terms and Areas we will cover
The tenets instilled in your business by the owner/leadership, which provide a driving force.
The future your brand offers the world or those it comes into contact with.
What your brand does to achieve its objectives and the guiding force behind operations.
Why your brand exists. (This is almost always non financial)
The core personality traits your business operates from and connects through.
This is the point your brand sits within the market or industry.
The prototype of the clients or customers you want to be working with.
A breakdown of who and what your competition is. Not just the business but their brand assets (like we’re listing here).
How your brand shows up in the real world. The stature or personality traits it brings.
If you had an internal dictionary – this is it! Does your brand use Xmas or Christmas? Does it capitalise by grammar or by emphasis?
You may have a brand name already – this looks also at the way it’s used, where it’s possessive/active/controlled etc.
Tagline and Slogans
One of your most powerful assets comes in the form of slogans and tagline. But how do you pick them?
The brand coaching programme is based entirely on The Brand and not on Branding.
The core attributes that make up this business and how the organisation is perceived.
The visual, and sometimes vocal, elements which represent The Brand, painting a representation for your clients.
Think of me?
Keep up the good work Ky. 🙂
Ky helped me see past the walls I’d built for myself and into the potential of that I could be. It’s been so long since someone helped me challenge and address my disability at work instead of generic support statements and dismissals Thanks!!
Ky is great! And very passionate to support people and help support their vision and idea. I’d recommend anyone have a few sessions with Ky if they can
Anyone who wants to progress their business or evaluate how to self improve to achieve goals .
Ky is my right arm in helping to grow my business. Whether it be coaching me to stay focussed and progressing a step at at time through to creative branding and marketing ideas to help my brand stand out and reach my target audience, I am able to rely on him. I feel lucky to have him as part of m…
Keep helping the people who need it!
Ky at Orange Reel is my go to person for branding. He has created the most amazing branding strategies for my personality to seamlessly blend with my multiple business ventures while each brand can boldly stand alone. Working with Ky is easy, efficient and affordable. I like that Ky understands h…
I would highly recommend Ky for coaching , he has helped me achieve so much for my business and has worked with my ideas, provided guidance and support to help my business thrive! Ky is very thorough and works in a methodical way to achieve the best results possible. He is a whirlpool of knowledg…
I have had 2 separate coaching programs with Ky. Money coaching program consisting of several individual coaching sessions and brand coaching. I can recommend Ky to anyone struggling with brand and business. I came out with a bunch of good advice and an actual action plan to take. After our sess…