Do You Understand
& Utilise your

Brand?

Mission Statement?

Customer Demographic?

Brand Archetype?

Vision

Brand Position?

If not, or you don’t have these things,
it’s time to introduce my brand coaching programme!

Transform your business with help & support.

Analysis Coaching Session

90 min

5 x 1:1 Coaching Sessions

7.5hrs Total

4 x Group Coaching Sessions

6hrs Total

I’m trying something new!! Want to be a part of it?

The goal is a hybrid coaching programme that helps business owners and senior executives implement the next phase of their growth – complete brand understanding and development.  Truly harnessing the power of your professional identity, whether b2c or b2b.  

This programme is focused on brand coaching but incorporates an element of mentoring, in that I’ll be providing you with an understanding of all the brand assets you’ll need to enhance your profile, as well as my guidance and support in developing it.

It doesn’t matter if you’ve got an established brand 10 years in or don’t even have a name yet. This programme brings value to any brand or company.

“I feel like Ky is part of my team trying to help me achieve greater things…”

— JJR – Brand Coaching & Mentoring Client, Hertfordshire

The Lexicon

The Terms and Areas we will cover 

Values

Without these, you’re a nameless faceless corporate entity.

The tenets instilled in your business by the owner/leadership, which provide a driving force.

Vision

In an age of Corporate Responsibility – you’re judged on this.

The future your brand offers the world or those it comes into contact with.

Mission

Your assets to stronger working processes.

What your brand does to achieve its objectives and the guiding force behind operations.

Purpose

Consider this a USP that isn’t about sales but is about community.

Why your brand exists.  (This is almost always non financial)

Brand Archetype

Get this right and advertising is 100x easier!

The core personality traits your business operates from and connects through. 

Positioning

Consider position the difference between a top shelf whisky and bargain cider.

This is the point your brand sits within the market or industry.

Audience Avatars

This takes your ad-spend from an unmanned machine gun into an competition sniper.

The prototype of the clients or customers you want to be working with.

Competition Audit

A linchpin to many of your other assets?

A breakdown of who and what your competition is.  Not just the business but their brand assets (like we’re listing here).

Brand Presence

This is a template for everything you put out.

How your brand shows up in the real world.  The stature or personality traits it brings.

Brand Voice

The whole world of NLP screams this is important.

If you had an internal dictionary – this is it!  Does your brand use Xmas or Christmas? Does it capitalise by grammar or by emphasis? 

Naming Convensions

What’s in a name if customers don’t recognise it?

You may have a brand name already – this looks also at the way it’s used, where it’s possessive/active/controlled etc. 

Tagline and Slogans

Yes I said AND. No, I’m afraid they’re not the same thing.

One of your most powerful assets comes in the form of slogans and tagline. But how do you pick them?


If you’ve just read through this and not seen

Logo

Colour Palette

Wordmark

Corporate Identity

Assets

Icon

Website

Adverts

Business Cards

Social Media

Graphics

Don’t worry – you’ve not missed anything.

The brand coaching programme is based entirely on The Brand and not on Branding.

  • The Brand:

    The core attributes that make up this business and how the organisation is perceived.

  • Branding:

    The visual, and sometimes vocal, elements which represent The Brand, painting a representation for your clients.

If you're aware that Values Vision Mission Purpose Archetype Position Avatars Audit Presence Voice Naming Slogans is important and oftentimes highly profitable...

but haven’t yet harnessed their ability to support your business – the brand coaching programme is for you

“Ky is my go to person for branding. He has created the most amazing branding strategies for my personality to seamlessly blend with my multiple business ventures while each brand can boldly stand alone.”

— Ursula – Brand Client, California

So What’s in store?

We Meet!

A Zoom Introduction

We’ll have a get-to-know-you coaching session which let’s look at your current position.  I’ll learn more about where your brand or business is at now, and answer any questions you may have!

This analysis session is available for anyone interested in the brand coaching programme without commitment. 

Your Strategy Session

Week One

We kick things off with you!  If you’re on the programme, you’re instrumental to the brand so where better to start?

Before we get the brand’s values and vision – we need yours!  So let’s explore those values – discover what they are and how they apply to the business!

The way we do this will prove to be one of the greatest assets for the brand’s longevity, and a crucial way to prevent burnout and stressful overwhelm over time in you!

Meet the Group

Week Two

We’re achieving this together!  The small group together is going to be a support network, a wealth of ideas or feedback, and a little healthy rivalry (so long as it’s productive).

Part of this session will involve hearing about each other’s results to date – testing them out on an audience for feedback, then refine them for greater benefit.

It’ll be a brief online chat then I’ll hook everyone into the Whatsapp Chat.

First 1:1 Coaching Session

Week Three

Expanding from your earlier sessions, we’re going to round out version 1.0 of what is often referred to as the Brand Soul or Heart. 

I say 1.0 because until we finish this programme, nothing is locked.  Something will come in down the line that will make you reflect on or tweak week one work.

The fluidity mentioned here is one of the reasons most people either a) build brands with contradictions or confusion, or b) give up altogether.  The support you’ll get here will mean you don’t need to be one of those statistics. 

Brand Archetypes

Week Four

One of the most powerful assets of ANY brand agency is their command of archetypes.  You don’t need their comprehension but you DO need working knowledge.

This little workshop will involve me sharing archetypes in an easy to understand way and begin your consideration of the best fit for your brand.  

Not only do you get my years of experience here, but your support group will help you select your archetype.

Second 1:1 Coaching Session

Week Five

The first half of this session is going to work on the archetype you feel is best for your brand.  Together, we’ll explore how you want that representation to come in and see where the Brand Soul elements fit in.

The second half shifts your focus outwards! Let’s look at your brand in the wider world!  It’s time to step out of the cave.

This week is going to begin some research between sessions.  Nothing crazy – but enough to understand and measure the brands around you.

Second Group Session

Week Six

Hopefully, you’re now well on your way to knowing the brands around you and how they stack up against yours.  So let’s test run them in the group! Hear about the others’ competition audit and how it stacks up against their brand.  Share any tips and feedback that you feel might help.

Towards the end, I’ll go over our Avatar work so you can begin constructing them before our 1:1 session, ensuring you make the most of the time together.

By this point, you’ll hopefully know these people well – and a group of business owners going through the same brand understanding process as you are going to be an invaluable resource!

Third 1:1 Coaching Session

Week Seven

This week, we bring together the competition and audience avatars you’ve created – tweaking them together for best results.  This is going to let us shape your brand presence.  

From here, we begin to shape your outward-facing entities. Your voice, your naming conventions, tagline and slogans.  This will be one of our heavier mentoring sessions with my helping you develop your understanding of the tools needed here.

Your Brand Coaching Journal will have some great resources for building the Voice and Slogans etc between sessions.  In session is your chance to use my experience to your advantage. 

Third Group Session

Week Eight

Delivery Time!  Today, you have a fully cohesive brand ready to showcase and promote your business! So that’s what we’ll do 🙂

You’ll hear the other cohorts in our group promote their brand to you!  Share your feedback, observations, ideas, or niggling holes!  It’s a GREAT way to finalise our time together – as you’re going to turn them all into your Brand Ambassadors going forward!

There’ll be a bit of fun in here, too!  I’ve got some prizes and parting gifts to send out and cement our time together.

Wrap Session

The Following Weeks

You can book your wrap session with me in the 1-4 weeks after our group session together.   This is a great time to get any help or review on the edits you make after your group showcase.

For many, this session will be about turning it into action.  What does this BRAND mean for your BRANDING? We haven’t mentioned logos or colour, websites or business cards etc. (there are points we discuss connections to it throughout the programme, but it’s not formed within this programme).

Do whatever helps you best with this session – it’s loose on purpose!  

Feedback

We all know how crucial feedback can be – so this is the time for it!

This will be part of our group commitment.  As your coach, I’ll be requesting feedback from you on the brand coaching programme and my performance.  In addition, I’ll be offering you feedback to help you continue hitting those goals in future. Finally, each of you will be able to offer a nugget of wisdom or advice to the rest of the group.  I’ll take your feedback for each other and anonymise it so you can get some valuable insight – and give the same, without pressure.

Mission Complete

HAZZAH! We made it and survived! 

Deliver that brand to the world and make your vision a reality!

brand coaching

Want to book a chat to see if it’s right for you?

If brand coaching feels like it could be right for you, then we should talk.  Click the link and we’ll schedule a 60-90 minute chat where we can get a feel for each other and find out if this is the programme for you, and if I’m the coach to help!

FAQ

Time

How long are the sessions?

Each of the 1:1 sessions will be 90 minutes long, as will the group sessions.

When will the sessions run?

That’s going to vary depending on who joins the programme.  When we bring together the group, I’ll ask when fits all.

The 1:1’s we’ll schedule to suit you. I’ll aim for groups to coincide with space for everyone! 

Support

What kind of support is available?

That’s up to you!  Each client tends to use their coaching session differently.  At times I’m a signpost and source of facts, at others, I’m a midwife to the brands.  Whatever you’re most comfortable with.

What advice do you give?

Unlike most coaching programmes, quite a lot!  My expertise in brands and my background helping clients define their businesses is one of the reasons this coaching works!

This doesn’t mean it’s a training course!  I can’t give you your brand and expect it to become a success.  I can help you find out what a brand needs to be truly yours and help you craft it to succeed. 

Challenge

What does challenge mean in this context?

On the softer end, it can be prodding on whether you’ve considered how well a value plays a part in your life, and thus your brand.  On the harder end, I blatantly call out bullshit (generally, this bs comes from self-doubt that doesn’t reflect your true abilities or business plans on the back of envelopes!).

This is always contracted; i.e. you let me know how much or little you want for best results!

How will challenge be useful?

Think of it like the route you might drive to work every day.  You’ve done this commute for 20 years, you know it inside and out, so you stick to it.

Then I’m the roadworks that challenge that route and force you to explore other options.  You might discover a shorter route you didn’t know about, learn of a new restaurant or shop as you drive by that become important to you, or just enjoy taking another route.  When the road-works end and the challenge is gone, you may choose to use something new or return to that route you’ve always known – more secure than ever in it being the right decision for you; and in our case for your business.

Pricing

What will this cost?

I want to begin by making sure you’re thinking value not fee, here.  So first – what’s the value of a fully realised brand?  If you could reach customers with the authenticity and strengths of some of the big key companies in our culture – what could that do?

You DON’T need to be Google, Dove, or Cocacola to reach the right customers because of your brand.  Some of the strongest brands come from small, local, family-owned establishments which become staples of a community.

But really now…?

This is introductory pricing for the first programme to develop. After this, the standard fee for the project will be £2205 at standard.

I work on a pricing tariff, so the rates charged are on a scale depending on what works well for you.  I provide high-value coaching with a standard price of £147 per session.

Now obviously, there’s no way I can offer everyone on the bottom package as I’m running a business and have a coffee habit to fund.  But if this is right for you and you want on the programme, be honest about the most you can afford and if it is within my power to bring you onboard I will.

RATE TOTAL COST IN ONE
PAYMENT
OR DEPOSIT PLUS 3
PAYMENTS
Donation Rate £3000 £2700   £1200 £600
Standard Rate £1500 £1350   £600  £300
Dropped Rate £1178 £1060   £471 £236
Support Rate £668 £601   £267 £134

Some places may be available on Support or Lower rate subject to referral/application.

Terms:

Please Note

A few terms and considerations

None of these discounted rates is guaranteed to anyone. You will be asked to share why you’re choosing the rate, and I reserve the right to withdraw the discounted rate if it is being abused.

This works on a ratio system.  For every one Y-Rate client application accepted, I need to have two Z-Rate clients.  Demand for the Lowest Rate coaching is naturally, quite high so there would be a waitlist.

Rates are purely at my discretion and without justification.  If your situation improves during our coaching, let me know and we can easily bump you up to a smaller discount, enabling someone else to benefit from the lower fees.

Any questions left?

If you have some questions but aren’t yet ready to jump into a full 60-90 minute session, you can drop me an email or book a quick call here:

Why Ky?

So, am I right for you? Maybe yes, maybe no.  I realise the typical coach thing to do is scream Yes! Of course, I can help anyone! but as simply optimistic and fluffy as that might be, I’m too much of a realist to believe it.

If you’d like to find out…

a little about me

With over ten years of on-the-ground brand coaching and marketing experience, a wealth of CPD (I love learning, so continuing professional development is a core attribute of mine), combined with my qualifications in coaching, brand strategy, and leadership; I feel confident that I can help almost anyone interested in my coaching range.

Phew.. long sentence! Deep breath… and…

My style of coaching is quite blended – which makes it hard to explain.  The simple version is that I work best tailoring to each client – adjusting my “toolkit” appropriately.  Some of those tools include assessments, some are questioning techniques, whilst others are physical activities.

Professional Memberships

Association for Coaching

Member (MAC)

European Mentoring & Coaching Council

Professional Member

The Institution of Leadership & Management

Member (MinstLM)

The Chartered Institute of Marketing

Member (MCIM)

Based in Hemel Hempstead

© 2020 - Ky Teasdale. All Rights Reserved.

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