In a standard brand-coaching relationship, we’ll spend six months working together to develop the brand you want to present to the world. I will coach you on defining the core elements of your brand, then building on those components to achieve a representation of your business (or yourself) of which you can be proud.
The FAQ’s section holds a more detailed look at the minutiae, but generally speaking, we will meet twice a month. In one session; we’ll explore ways to discover, define, construct, and promote your brand. The other stands as more general business coaching session – offering you support and guidance as you explore this process.
This service is not for those half-hearted or looking to act in haste. In fact, if that is the case it wouldn’t work anyway! No, this is a service generally aimed at business owners who are keen to get their brand in a position to relate to their audience. Today’s buyers are more aware of brand than ever before, offer greater loyalty with higher expectations, and want to see that loyalty appreciated. Furthermore, a brand is frequently the most valuable asset a business has – yet it’s shockingly unrecognised. Let’s change that!
So, am I right for you? Maybe yes, maybe no. I realise the typical coach thing to do is scream Yes! Of course, I can help anyone! but as simply optimistic and fluffy as that might be, I’m too much of a realist to believe it.
If you’d like to find out…
With over ten years of on-the-ground branding and marketing experience, a wealth of CPD (I love learning, so continuing professional development is a core attribute of mine), combined with my qualifications in coaching, brand strategy, and leadership; I feel confident that I can help almost anyone interested in my coaching range.
My style of coaching is quite blended – which makes it hard to explain. The simple version is that I work best tailoring to each client – adjusting my “toolkit” appropriately. Some of those tools include assessments, some are questioning techniques, whilst others are physical activities.
When not rudely interrupted (I’m looking at you Covid) I prefer to operate in person coaching. Ideally outside of your office and away from distraction.
Failing that Zoom calls work best. But they’re not my favourite – checkout this headspace to learn more about that.
Session duration – generally 90 minutes. I’ve found clients respond best to twice per month but that depends on how you want to develop your brand. If you’re in a rush, we can run the whole programme in six weeks.
It is six 90-minute sessions so we break those up and spread them out however you need. Though the minimum distance between sessions is a week.
On your side – that’s entirely up to you. If you work with a partner, bring them in! If there’s someone you want to consult, we have a session dedicated to that! Try not to open yourself too widely and get weighed down by others opinions as that will defeat our coaching goal of defining yours.
On my side – I operate strict confidentiality. The only only time your case may be discussed are in my supervision sessions, or any training/accreditation I go in for. In each case you’ll be told first and and no point is your name or any identifying reference shared. Myself and my supervisor utilise initials or pseudonyms.
No. Whilst I do keep a small branding company along with my coaching, I won’t provide a branding package to anyone I’m offering brand coaching.
It blurs an ethical line for me and integrity is a core value of mine, so it’s not something I’m comfortable doing.
I sometimes offer a coaching-like consultation to branding clients, but it’s more of a strategy session than the in-depth work we put together in this programme.