There’s a reason start-ups pay thousands of pounds of brand strategy creation – and it’s not something that has to be out of your reach.
The core of this work helps you understand where you need to be to reach your clients, it helps you refine pricing and placement, it gives you the tools to develop a social media following, and becomes a go-to guide for evaluating tough situations.
The basic explanation of what you get is
It doesn’t matter if you’ve got an established brand 10 years in or don’t even have a name yet. This programme brings value to any brand or company.
— JJR – Brand Coaching & Mentoring Client, Hertfordshire
The Terms and Areas we will cover
The tenets instilled in your business by the owner/leadership, which provide a driving force.
The future your brand offers the world or those it comes into contact with.
What your brand does to achieve its objectives and the guiding force behind operations.
Why your brand exists. (This is almost always non financial)
The core personality traits your business operates from and connects through.
This is the point your brand sits within the market or industry.
The prototype of the clients or customers you want to be working with.
A breakdown of who and what your competition is. Not just the business but their brand assets (like we’re listing here).
How your brand shows up in the real world. The stature or personality traits it brings.
If you had an internal dictionary – this is it! Does your brand use Xmas or Christmas? Does it capitalise by grammar or by emphasis?
You may have a brand name already – this looks also at the way it’s used, where it’s possessive/active/controlled etc.
One of your most powerful assets comes in the form of slogans and tagline. But how do you pick them?
The brand coaching programme is based entirely on The Brand and not on Branding.
The core attributes that make up this business and how the organisation is perceived.
The visual, and sometimes vocal, elements which represent The Brand, painting a representation for your clients.
— Ursula – Brand Client, California
If brand coaching feels like it could be right for you, then we should talk. Click the link and we’ll schedule a 60-90 minute chat where we can get a feel for each other and find out if this is the programme for you, and if I’m the coach to help!
Each of the 1:1 sessions will be 90 minutes long. We generally run one per week with homework going on in the background.
There’s a definite time commitment on the client end we’ll discuss.
Ideally at the same time each week for the 1:1 sessions. With the phone calls, they’re in-place to support you with the homework and research done between sessions.
That’s up to you! Each client tends to use their coaching session differently. At times I’m a signpost and source of facts, at others, I’m a midwife to the brands. Whatever you’re most comfortable with.
Unlike most coaching programmes, quite a lot! My expertise in brands and my background helping clients define their businesses is one of the reasons this coaching works!
This doesn’t mean it’s a training course! I can’t give you your brand and expect it to become a success. I can help you find out what a brand needs to be truly yours and help you craft it to succeed.
On the softer end, it can be prodding on whether you’ve considered how well a value plays a part in your life, and thus your brand. On the harder end, I blatantly call out bullshit (generally, this bs comes from self-doubt that doesn’t reflect your true abilities or business plans on the back of envelopes!).
This is always contracted; i.e. you let me know how much or little you want for best results!
Think of it like the route you might drive to work every day. You’ve done this commute for 20 years, you know it inside and out, so you stick to it.
Then I’m the roadworks that challenge that route and force you to explore other options. You might discover a shorter route you didn’t know about, learn of a new restaurant or shop as you drive by that become important to you, or just enjoy taking another route. When the road-works end and the challenge is gone, you may choose to use something new or return to that route you’ve always known – more secure than ever in it being the right decision for you; and in our case for your business.
I want to begin by making sure you’re thinking value not fee, here. So first – what’s the value of a fully realised brand? If you could reach customers with the authenticity and strengths of some of the big key companies in our culture – what could that do?
You DON’T need to be Google, Dove, or Cocacola to reach the right customers because of your brand. Some of the strongest brands come from small, local, family-owned establishments which become staples of a community.
You’re welcome to apply for financial support from the Post-Covid Recovery Fund I established this year if needed, but there are no guarantees there.
If you have some questions but aren’t yet ready to jump into a full 60-90 minute session, you can drop me an email or book a quick call here:
So, am I right for you? Maybe yes, maybe no. I realise the typical coach thing to do is scream Yes! Of course, I can help anyone! but as simply optimistic and fluffy as that might be, I’m too much of a realist to believe it.
If you’d like to find out…
With over ten years of on-the-ground branding and marketing experience, a wealth of CPD (I love learning, so continuing professional development is a core attribute of mine), combined with my qualifications in coaching, brand strategy, and leadership; I feel confident that I can help almost anyone interested in my coaching range.
My style of coaching is quite blended – which makes it hard to explain. The simple version is that I work best tailoring to each client – adjusting my “toolkit” appropriately. Some of those tools include assessments, some are questioning techniques, whilst others are physical activities.