The Terms and Areas we will cover
The tenets instilled in your business by the owner/leadership, which provide a driving force.
The future your brand offers the world or those it comes into contact with.
What your brand does to achieve its objectives and the guiding force behind operations.
Why your brand exists. (This is almost always non financial)
The core personality traits your business operates from and connects through.
This is the point your brand sits within the market or industry.
The prototype of the clients or customers you want to be working with.
A breakdown of who and what your competition is. Not just the business but their brand assets (like we’re listing here).
How your brand shows up in the real world. The stature or personality traits it brings.
If you had an internal dictionary – this is it! Does your brand use Xmas or Christmas? Does it capitalise by grammar or by emphasis?
You may have a brand name already – this looks also at the way it’s used, where it’s possessive/active/controlled etc.
One of your most powerful assets comes in the form of slogans and tagline. But how do you pick them?
The brand coaching programme is based entirely on The Brand and not on Branding.
The core attributes that make up this business and how the organisation is perceived.
The visual, and sometimes vocal, elements which represent The Brand, painting a representation for your clients.
If you're aware that Values Vision Mission Purpose Archetype Position Avatars Audit Presence Voice Naming Slogans is important and oftentimes highly profitable...
— Ursula – Brand Client, California
If brand coaching feels like it could be right for you, then we should talk. Click the link and we’ll schedule a 60-90 minute chat where we can get a feel for each other and find out if this is the programme for you, and if I’m the coach to help!
So, am I right for you? Maybe yes, maybe no. I realise the typical coach thing to do is scream Yes! Of course, I can help anyone! but as simply optimistic and fluffy as that might be, I’m too much of a realist to believe it.
If you’d like to find out…
With over ten years of on-the-ground brand coaching and marketing experience, a wealth of CPD (I love learning, so continuing professional development is a core attribute of mine), combined with my qualifications in coaching, brand strategy, and leadership; I feel confident that I can help almost anyone interested in my coaching range.
My style of coaching is quite blended – which makes it hard to explain. The simple version is that I work best tailoring to each client – adjusting my “toolkit” appropriately. Some of those tools include assessments, some are questioning techniques, whilst others are physical activities.