Brand Resources

for Design, Brand, and Marketing Professionals

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I don’t send out a huge amount of resources (or mail for that matter). But as I share things people might find useful, I drop them on the list for others to use.

Feel free to use and recreate as needed, I just ask that the appropriate rights and attribution are included!

The first resource on the list is the

3 Layers of Brand Representation

One of the first things I do with small business owners when looking at brand strategy is take the Client’s Values and the Brand Values – find out where they align and where they diverge (both are necessary).  Using this model, we can then apply those values to help the client utilise their values and excel in their business.

If you have no coaching aspects in your work, this model is a great way of highlighting where a proper brand strategy can help clients. 

Based in Hemel Hempstead

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