The Teenage Brand – How my years of brand design didn’t serve my clients enough…

Hopefully, if you’re here it’s because you have a brand to think about. Brands can be many things to many people. But for us, it’s about communicating what you can offer to customers or clients to whom you wish to offer it. Right? My Brand Design Mistakes In the decade or so in which I’ve […]

Brand Archetypes – How You Can Learn From Big Brands Returning to the 12 types.

This last year of marketing online has been a crucible for this generation of marketers, so it’s no wonder they return to Brand Archetypes.  From multinationals to freelancers – The journey of advertising over the last 18 months went through phases of “in this together”, through to “praise the key workers”, into countdowns to lockdown-end […]

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