Brand Value

In recent years, positive psychology has emerged as a popular approach to enhancing performance, increasing happiness, and improving overall well-being. Amongst the many theories of positive psychology, the PERMA model stands out as an excellent tool for business and executive coaching. PERMA theory focuses on five key elements that are essential for a fulfilled, productive, […]

Your coach branding is how you’re seen by your clients and contemporaries. Here we’re focusing on brand strategy – but don’t let that make you feel it’s not about logo and design, too! Working for the visual to follow the values is imperative when you’re hoping to send the right message and attract the right people.

As coaches, we’ve enjoyed a certain level of autonomy in our profession – no one has dictated who can use the title “coach”. However, this has also led to an influx of untrained or poorly trained individuals calling themselves coaches, despite not carrying the requisite knowledge or training to provide safe coaching. While coaching has […]