Let’s Build Your
Brand Strategy
Together, we’ll get to know your brand, know your competition, know your audience – and develop a way to turn audience members into clients.
10 minutes of prep in the week before the session
We start by diving into the core of your brand. Why do you do this work? What do you hope to achieve? And how will you achieve it? Questions like this step from you values – an analysis we’ll carry out together, along with dividing those values into sections for best use.
No prep – just review your notes
The second week is dedicated to using the psychological and sociological function of archetypes to your advantage. Learn all about archetypes, how they operate, and be coached through deciding what’s best for you
A few hours research
Keep your clients close and your competition closer? A lot of the time, knowing our competition isn’t to one-up them or prove we’re better, but to ensure we’re set against them so we each attract the right clients. If someone is looking for a coach, therapist, or consultant and you’re all lined up against a wall – why does your brand reach the client best?
No prep – just review your notes
Now we’ve built a good start into who your brand is, how it will operate, and against which competition – we can start to line you up. Are you a luxury brand or a bargain basement solution? Do you value supportive caring or brash realism? What do your clients get from your service, which in turn can showcase where you operate from.
No prep – just review your notes
A primary part of branding is ensuring we know who we’re looking to attract. The two most common methods for this are often the most damaging – 1) the “I am open to working with anybody and don’t want to deter anyone” creates shotgun marketing and misses the mark. 2) the “create a model of your perfect client and reach them” is misleading – as it’s about you; the clients are always the hero in our work – so let’s create avatars of clients for whom you are the perfect match.
Complete any avatars from the week before
At this point, we’ve already done a huge amount of work to refine your brand and it’s time to start making it work for you. This element has two areas – 1) it combines the work you’ve done into real ways to reach clients, 2) it gives you a model for advertising in future.
Complete any client plans from the week before
By week 7 we’re looking at voice. How do you sound when you speak to clients? What does your client base need to hear from you? How do you want to be described by others? If you hire support staff like social media managers – how can they continue to write in your voice?
No prep – just review your notes
Throughout the programme we use a swarm method – we look at each element and work through it, but nothing is “locked” or immovable until the end. This is because you learn and decide so many things through this process, that holding you to a single thought from week one for the whole course, isn’t useful. So this session let’s us recap, review, and perfect!
“Ky is my go to person for branding. He has created the most amazing branding strategies for my personality to seamlessly blend with my multiple business ventures while each brand can boldly stand alone.”
— Ursula – Brand Client, California
What does this programme give?
Having a brand is a day to day godsend for those who don’t want to spend half their time working out what to say or how to say it. But beyond the basics, there’s the following:
Confidence
When we’re done, your business will be there to support you – instead of you supporting it all the time. You’ll have resources to call upon.
Growth
With your brand strategy complete, you’ll find it easier to grow your businesses – but in terms of clients, and in staff.
Ambassadors
When your clients can understand your brand, it’s easier for them to refer you onto other people
Strategic Plan
The brand gives you the opportunity to direct your future. Not only professionally but personally too – I have multiple clients who used their brand strategy to prepare for a future living part of the year abroad.
Recognition
When people get an understanding of your brand and what you do, it’s far easier to appreciate. Strong brands are thought of first.
Patronus
Your brand assets will be able to charge out ahead and stand alone as an entity, not just an extension of you. Giving you more freedom and greater operational flexibility.
Why Ky?
So, am I right for you? Maybe yes, maybe no. I realise the typical coach thing to do is scream Yes! Of course, I can help anyone! but as simply optimistic and fluffy as that might be, I’m too much of a realist to believe it.
If you’d like to find out…
a little about me
With over ten years of on-the-ground branding and marketing experience, a wealth of CPD (I love learning, so continuing professional development is a core attribute of mine), combined with my qualifications in coaching, brand strategy, and leadership; I feel confident that I can help almost anyone interested in my coaching range.
My style of coaching is quite blended – which makes it hard to explain. The simple version is that I work best tailoring to each client – adjusting my “toolkit” appropriately. Some of those tools include assessments, some are questioning techniques, whilst others are physical activities.
Association for Coaching
European Mentoring & Coaching Council
The Institution of Leadership & Management
The Chartered Institute of Marketing
“I feel like Ky is part of my team trying to help me achieve greater things…”
— JJR – Brand Coaching & Mentoring Client, Hertfordshire
Want to book a chat to see if it’s right for you?
If brand coaching feels like it could be right for you, then we should talk. Click the link and we’ll schedule a 60-90 minute chat where we can get a feel for each other and find out if this is the programme for you, and if I’m the coach to help!
