Let’s Build Your
Brand Strategy

Together, we’ll get to know your brand, know your competition, know your audience – and develop a way to turn audience members into clients. 

Why Brands Matter?

  • Your brand is the heart and soul of your business, not pretty colours and a logo

  • Clients trust what they recognise
  • It takes 7-10 recognised interactions with your brand, for someone who’s interested to take action
  • Client Pain Points need addressing

  • Strong brands build better reputations
  •   

  • Having a Niche isn’t enough

  • Weak brands can’t convert referrals into clients

What has unclear messaging done to your brand?  How many clients have you never heard from because your brand didn’t speak to them?  How often did unclear messaging leave you with a confused audience rather than a viral social post? It takes 7-10 clear brand messages for someone to contact a brand for the first time (on average) – are you getting these?

You’re not alone – the worlds of coaching, therapy, and consulting is full of people running their own businesses and attempting to do 12 jobs at once – but one place you don’t want that vibe coming across is in your marketing.

If you’ve never had the time or expertise to hone your branding, or worse – you were sold on the myth of niching being enough to succeed; then my coaching programme can help.

The Programme

Week One

Who you are and why it matters

10 minutes of prep in the week before the session

We start by diving into the core of your brand. Why do you do this work? What do you hope to achieve? And how will you achieve it?   Questions like this step from you values – an analysis we’ll carry out together, along with dividing those values into sections for best use.

Week Two

Using Archetype to improve comms

No prep – just review your notes

The second week is dedicated to using the psychological and sociological function of archetypes to your advantage.  Learn all about archetypes, how they operate, and be coached through deciding what’s best for you

Week Three

Know your competition

A few hours research

Keep your clients close and your competition closer?  A lot of the time, knowing our competition isn’t to one-up them or prove we’re better, but to ensure we’re set against them so we each attract the right clients.  If someone is looking for a coach, therapist, or consultant and you’re all lined up against a wall – why does your brand reach the client best?

Week Four

How do you compare from outside?

No prep – just review your notes

Now we’ve built a good start into who your brand is, how it will operate, and against which competition – we can start to line you up.  Are you a luxury brand or a bargain basement solution? Do you value supportive caring or brash realism? What do your clients get from your service, which in turn can showcase where you operate from.

Week Five

Getting to know your clients

No prep – just review your notes

A primary part of branding is ensuring we know who we’re looking to attract.  The two most common methods for this are often the most damaging – 1) the “I am open to working with anybody and don’t want to deter anyone” creates shotgun marketing and misses the mark. 2) the “create a model of your perfect client and reach them” is misleading – as it’s about you; the clients are always the hero in our work – so let’s create avatars of clients for whom you are the perfect match.

Week Six

Reaching your clientele

Complete any avatars from the week before

At this point, we’ve already done a huge amount of work to refine your brand and it’s time to start making it work for you.  This element has two areas – 1) it combines the work you’ve done into real ways to reach clients, 2) it gives you a model for advertising in future.

Week Seven

Finding your voice

Complete any client plans from the week before

By week 7 we’re looking at voice.   How do you sound when you speak to clients? What does your client base need to hear from you? How do you want to be described by others? If you hire support staff like social media managers – how can they continue to write in your voice?

Week Eight

Let the swarm converge

No prep – just review your notes

Throughout the programme we use a swarm method – we look at each element and work through it, but nothing is “locked” or immovable until the end.  This is because you learn and decide so many things through this process, that holding you to a single thought from week one for the whole course, isn’t useful.  So this session let’s us recap, review, and perfect!

If you're aware that Values Vision Mission Purpose Archetype Position Avatars Audit Presence Voice Naming Slogans is important and oftentimes highly profitable...

but haven’t yet harnessed their ability to support your business – the brand coaching programme is for you

“Ky is my go to person for branding. He has created the most amazing branding strategies for my personality to seamlessly blend with my multiple business ventures while each brand can boldly stand alone.”

— Ursula – Brand Client, California

What does this programme give?

Having a brand is a day to day godsend for those who don’t want to spend half their time working out what to say or how to say it.  But beyond the basics, there’s the following:

Confidence

When we’re done, your business will be there to support you – instead of you supporting it all the time. You’ll have resources to call upon.

Growth

With your brand strategy complete, you’ll find it easier to grow your businesses – but in terms of clients, and in staff. 

Ambassadors

When your clients can understand your brand, it’s easier for them to refer you onto other people

Strategic Plan

The brand gives you the opportunity to direct your future.  Not only professionally but personally too – I have multiple clients who used their brand strategy to prepare for a future living part of the year abroad.

Recognition

When people get an understanding of your brand and what you do, it’s far easier to appreciate.  Strong brands are thought of first.

Patronus

Your brand assets will be able to charge out ahead and stand alone as an entity, not just an extension of you.  Giving you more freedom and greater operational flexibility.

Why Ky?

So, am I right for you? Maybe yes, maybe no.  I realise the typical coach thing to do is scream Yes! Of course, I can help anyone! but as simply optimistic and fluffy as that might be, I’m too much of a realist to believe it.

If you’d like to find out…

a little about me

With over ten years of on-the-ground branding and marketing experience, a wealth of CPD (I love learning, so continuing professional development is a core attribute of mine), combined with my qualifications in coaching, brand strategy, and leadership; I feel confident that I can help almost anyone interested in my coaching range.

Phew.. long sentence! Deep breath… and…

My style of coaching is quite blended – which makes it hard to explain.  The simple version is that I work best tailoring to each client – adjusting my “toolkit” appropriately.  Some of those tools include assessments, some are questioning techniques, whilst others are physical activities.

Professional Memberships

Association for Coaching

Member (MAC)

European Mentoring & Coaching Council

Professional Member

The Institution of Leadership & Management

Feellow (FnstLM)

The Chartered Institute of Marketing

Member (MCIM)

A strong brand isn’t a pretty logo and nice font.  
It’s the map and compass to the running of your organisation.

There’s a reason start-ups pay thousands of pounds of brand strategy creation – and it’s not something that has to be out of your reach.

The core of this work helps you understand where you need to be to reach your clients, it helps you refine pricing and placement, it gives you the tools to develop a social media following, and becomes a go-to guide for evaluating tough situations.

The basic explanation of what you get is 

  • Professional understanding of the brand components.
  • Coaching to develop the true values from within (not have an elite agency choose what represents your brand).
  • Expert guidance in compiling it all into a unified strategy.
  • A coaching journal to record the process, help you develop, and revisit anything in future.
  • Professionally produced document of the final strategy.

Analysis Coaching Session

up to 90 min

8 x 1:1 Coaching Sessions

12hrs Total

As Needed Support Calls

4 x 30min

It doesn’t matter if you’ve got an established brand 10 years in or don’t even have a name yet. This programme brings value to any brand or company.

“I feel like Ky is part of my team trying to help me achieve greater things…”

— JJR – Brand Coaching & Mentoring Client, Hertfordshire

brand coaching

Want to book a chat to see if it’s right for you?

If brand coaching feels like it could be right for you, then we should talk.  Click the link and we’ll schedule a 60-90 minute chat where we can get a feel for each other and find out if this is the programme for you, and if I’m the coach to help!

FAQ

Time

How long are the sessions?

Each of the 1:1 sessions will be 90 minutes long.  We generally run one per week with homework going on in the background.

There’s a definite time commitment on the client end we’ll discuss.

When will the sessions run?

Ideally at the same time each week for the 1:1 sessions.  With the phone calls, they’re in-place to support you with the homework and research done between sessions.

Support

What kind of support is available?

That’s up to you!  Each client tends to use their coaching session differently.  At times I’m a signpost and source of facts, at others, I’m a midwife to the brands.  Whatever you’re most comfortable with.

What advice do you give?

Unlike most coaching programmes, quite a lot!  My expertise in brands and my background helping clients define their businesses is one of the reasons this coaching works!

This doesn’t mean it’s a training course!  I can’t give you your brand and expect it to become a success.  I can help you find out what a brand needs to be truly yours and help you craft it to succeed. 

Challenge

What does challenge mean in this context?

On the softer end, it can be prodding on whether you’ve considered how well a value plays a part in your life, and thus your brand.  On the harder end, I blatantly call out bullshit (generally, this bs comes from self-doubt that doesn’t reflect your true abilities or business plans on the back of envelopes!).

This is always contracted; i.e. you let me know how much or little you want for best results!

How will challenge be useful?

Think of it like the route you might drive to work every day.  You’ve done this commute for 20 years, you know it inside and out, so you stick to it.

Then I’m the roadworks that challenge that route and force you to explore other options.  You might discover a shorter route you didn’t know about, learn of a new restaurant or shop as you drive by that become important to you, or just enjoy taking another route.  When the road-works end and the challenge is gone, you may choose to use something new or return to that route you’ve always known – more secure than ever in it being the right decision for you; and in our case for your business.

Pricing

What will this cost?

I want to begin by making sure you’re thinking value not fee, here.  So first – what’s the value of a fully realised brand?  If you could reach customers with the authenticity and strengths of some of the big key companies in our culture – what could that do?

You DON’T need to be Google, Dove, or Cocacola to reach the right customers because of your brand.  Some of the strongest brands come from small, local, family-owned establishments which become staples of a community.

But really now…?

This package has a total cost of £1400.

You’re welcome to apply for financial support from the Post-Covid Recovery Fund I established this year if needed, but there are no guarantees there.

Any questions left?

If you have some questions but aren’t yet ready to jump into a full 60-90 minute session, you can drop me an email or book a quick call here:

Based in Hemel Hempstead

© 2020 - Ky Teasdale. All Rights Reserved.